SEAT Ireland has today announced details of a significant strategic development for the brand as the renowned Spirit Motor Group has joined the SEAT dealer network. The opening of Spirit SEAT is set to create 11 jobs, bringing the total number of employees within Spirit Motor Group to over 200.
The full SEAT range, the most desirable in the history of the brand is now available to customers at Spirit SEAT located at Maple Avenue, Sandyford Business Park in South Dublin. This will include SEAT’s now completed SUV range including the award-winning SEAT Ateca and Arona SUVs, and the highly anticipated SEAT Tarraco large 7-seater SUV which will arrive on Irish shores in February 2019 but is available to order from November 2018. These will be joined by renowned SEAT hallmarks, the SEAT Ibiza and SEAT Leon.
Spirit Motor Group is one of Ireland’s largest retail motor groups representing an extensive number of brands across sales and aftersales in both passenger and commercial vehicles. The group also specialises in used vehicle sales through its operations at Spirit Premium in Sandyford, Dublin and Spirit Burton in Kilpedder, Wicklow.
On joining forces with SEAT, Alan Moore, Managing Director of Spirit Motor Group said, “We are really excited to add this progressive brand into our business. With their passion for sleek design and a dynamic model range, SEAT offers our current customers even more choice but also attracts a new generation of drivers to our business. Led by Dealer Principal Gary Hamilton, the Spirit SEAT team looks forward to welcoming motorists to our state-of-the-art showroom in Sandyford, in the heart of South Dublin”
Niall Phillips, Brand Director of SEAT Ireland added; “The addition of the Spirit Motor Group to our dealer network is a significant statement of intent for SEAT in the Dublin market. The Spirit team has a reputation for high quality and excellent customer service, values which are extremely important to us at SEAT. I have no doubt their level of experience and expertise will be of tremendous benefit to SEAT in the midst of what is an exciting period for the brand. As the SEAT brand continues its upward trajectory and as we now boast the greatest product range in our history, the launch of Spirit SEAT comes at an ideal time and I would encourage motorists to get down to the state-of-the-art showroom and see for themselves the full SEAT range”.
For more information on Spirit SEAT, visit